Business can thrive by transforming the world! Once we understand that they are largely about resources, we already have the tools to turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance—because resource issues can be solved. Enlightened self-interest—the profit motive—can make it a reality. Let's turn business into a powerful force for transformative change!

Assess Your Transformation Readiness

How prepared is your business for the growing demand for businesses that have a bigger end in mind: creating economic justice and planetary balance? These two easy self-assessments will quickly tell you where you stand.

Your results will be Step 1 in a SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats). Use the results to chart a course toward creating profitable products and services that make a difference on hunger, poverty, war, or catastrophic climate change. Or have Shel Horowitz turn your results into action!

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Guerrilla Marketing to Heal the World—Our Latest Book

Your roadmap to creating a profitable business that is not only green but addresses one or more of the biggest challenges of our time.

With examples from Fortune 100 megacorporations down to solopreneurs, covering industries as diverse as food, construction, business services, transportation, and manufacturing (to name a few), this book by award-winning best-selling authors will get you thinking differently about business—and the world. (on our sister site,

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Work With Shel/Have Shel Speak

Do good for the world—and do well in business! Powerful, laser-focused strategic consulting and training. 1:1 or in groups, Shel Horowitz finds amazing opportunities to succeed by creating and marketing products and services that fill social and environmental needs while making a very nice profit. He'll also help you cultivate lucrative strategic partnerships, market differently to Deep Greens, Lazy Greens, and Nongreens, and green your own operations.

A Certified International Speaker, Shel is also available for presentations.

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