By Shel Horowitz (Adapted from Guerrilla Marketing to Heal the World by Jay Conrad Levinson and Shel Horowitz) Too many makers of green products focus only on green customers. But that’s leaving a lot of business on the table. Most green products and services can be successfully marketed to both green and nongreen markets. Even
Why Responsible Companies Perform Better By Shel Horowitz (Adapted from Guerrilla Marketing to Heal the World by Jay Conrad Levinson and Shel Horowitz) Study after study shows that companies known for sticking to their values perform better on financial metrics. While this may be as a surprise, it actually makes total sense that socially responsible
By Shel Horowitz (Excerpt from Guerrilla Marketing to Heal the World by Jay Conrad Levinson and Shel Horowitz) Green thinking has so infiltrated the building industry that some Realtor associations are demanding that the Multiple Listing Service database of homes for sale be updated to allow green rating criteria.169 What’s possible is limited only by
By Shel Horowitz (Excerpt from Guerrilla Marketing to Heal the World by Jay Conrad Levinson and Shel Horowitz) The flip side of the buy-local movement is that in our increasingly globalized economy, enormous opportunities are opening for nimble companies who can make sharp turns in the global arena. Mark Schapiro, Editorial Director of the Center for