Tag Archives: Booz Allen Hamilton

Consumers, Investors, and Ethics

(Excerpt from Guerrilla Marketing to Heal the World by Jay Conrad Levinson and Shel Horowitz)​ ​ Consumers Avoid Buying From—and Put Pressure On— Companies They Perceive As Unethical As far back as 1998, a study commissioned by the UK-based Cooperative Wholesale Services found that 60 percent of retail food customers, even in the absence of

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