Tag Archives: human waste

Case Study: How One Product Could Market to Green and Nongreen Audiences

By Shel Horowitz (Adapted from Guerrilla Marketing to Heal the World by Jay Conrad Levinson and Shel Horowitz) Too many makers of green products focus only on green customers. But that’s leaving a lot of business on the table. Most green products and services can be successfully marketed to both green and nongreen markets. Even

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