By Shel Horowitz (Adapted from Guerrilla Marketing to Heal the World by Jay Conrad Levinson and Shel Horowitz) Too many makers of green products focus only on green customers. But that’s leaving a lot of business on the table. Most green products and services can be successfully marketed to both green and nongreen markets. Even
Michael Shuman has been a consistent voice in favor of local business, and a critic of economic development that sacrifices local small business in favor of attracting outsider companies. In this interview, the author of The Local Economy Solution, The SmallMart Revolution, and several other books on how local economies can thrive, discusses… The failure of
Why Responsible Companies Perform Better By Shel Horowitz (Adapted from Guerrilla Marketing to Heal the World by Jay Conrad Levinson and Shel Horowitz) Study after study shows that companies known for sticking to their values perform better on financial metrics. While this may be as a surprise, it actually makes total sense that socially responsible
By Shel Horowitz (Excerpt from Guerrilla Marketing to Heal the World by Jay Conrad Levinson and Shel Horowitz) Green thinking has so infiltrated the building industry that some Realtor associations are demanding that the Multiple Listing Service database of homes for sale be updated to allow green rating criteria.169 What’s possible is limited only by
By Shel Horowitz (Excerpt from Guerrilla Marketing to Heal the World by Jay Conrad Levinson and Shel Horowitz) The flip side of the buy-local movement is that in our increasingly globalized economy, enormous opportunities are opening for nimble companies who can make sharp turns in the global arena. Mark Schapiro, Editorial Director of the Center for
(Excerpt from Guerrilla Marketing to Heal the World by Jay Conrad Levinson and Shel Horowitz) Consumers Avoid Buying From—and Put Pressure On— Companies They Perceive As Unethical As far back as 1998, a study commissioned by the UK-based Cooperative Wholesale Services found that 60 percent of retail food customers, even in the absence of
Hello, and welcome. This blog gives you resources to leverage the power of profitable business to turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance. I’ll be posting things like excerpts from my latest book, Guerrilla Marketing to Heal the World, as well as interviews with leaders from