Tag Archives: values-based investing

Why Responsible Companies Perform Better

By March 25, 2016Blog, Guerrilla Marketing to Heal the World ExcerptBen & Jerry's, business ethics, corporate social responsibility, CSR, Deloitte white paper, ethical business, lawsuit settlements, Merrill Lynch, values-based investing

Why Responsible Companies Perform Better By Shel Horowitz (Adapted from Guerrilla Marketing to Heal the World by Jay Conrad Levinson and Shel Horowitz) Study after study shows that companies known for sticking to their values perform better on financial metrics. While this may be as a surprise, it actually makes total sense that socially responsible

Consumers, Investors, and Ethics

By February 24, 2016UncategorizedAccion, Booz Allen Hamilton, boycott, business ethics, Corporate Accountability International, ethical investing, ExxonMobil, Finca, Grameen Bank, green investing, Hunter Lovins, impact investing, INFACT, Interfaith Center on Corporate Responsibility, Kiva.org, Martin Luther King, microlending, Montgomery bus boycott, Muhammad Yunus, socially responsible invsting, sri, triple bottom line, values-based investing

(Excerpt from Guerrilla Marketing to Heal the World by Jay Conrad Levinson and Shel Horowitz) Consumers Avoid Buying From—and Put Pressure On— Companies They Perceive As Unethical As far back as 1998, a study commissioned by the UK-based Cooperative Wholesale Services found that 60 percent of retail food customers, even in the absence of